Alderson Arts and Crafts - Google Launches Adwords Iphone Application

On January 28, Google announced the release of its AdWords app for iOS devices (iPhone and iPad). The app is designed to allow advertisers to manage their AdWords campaigns from a mobile quickly.

The AdWords for iOS app allows advertisers to stay informed about their advertising campaigns, wherever they are, from their smartphone or tablet (iPhone or iPad). With this streamlined version of the desktop interface, advertisers can continue to manage the delivery of their advertising campaigns on business trips, for example.

The AdWords for iOS app gives advertisers access to several essential management tools:

Access to account performance indicators such as ad click rate (CTR), cost-per-click (CPC), and more.

Displaying detailed statistics on its campaigns

For each campaign, the ability to view and apply suggestions on improving performance

Access to manage the budget and bids

Real-time notifications and alerts on the status of ads, account, budget

Ability to contact a Google expert from the app

The Google AdWords app lets you stay informed about your ad campaign, wherever you are, from your iPhone or iPad. With this streamlined version of your AdWords for PC, you can track the performance of your ads in real time no matter where your business takes you.

This new application, deployed worldwide, provides entrepreneurs and advertisers with high-level management and control tools for their advertising campaigns and flexibility and responsiveness.

This new app is part of Google’s campaign in recent months that emphasized the importance of mobile and the need to make their sites mobile-friendly for consumers. With AdWords for iOS, Google has taken a step closer to 100% mobile.

The AdWords app is designed to mimic the desktop AdWords interface and to switch between PC and mobile smoothly. The home screen displays account data, with a second level for campaigns, ad groups, keywords, and ads. Users can further customize their display by modifying columns or by adding and removing information displayed on the screen.

The first comments from users were quite positive: many advertisers put forward the advantage of being able to follow in real time the impact of their advertising campaigns and to be able to make the necessary adjustments quickly from their mobile, without having to go through a desktop computer or a laptop.

Note that the AdWords Express version of the app has also been created for users of this lighter solution.

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August 3, 2015, Google’s video platform has made an update that should not have gone unnoticed by everyone because it is the video player that this time benefited from a little makeover. YouTube also took the opportunity to fix a bug that many YouTubers are familiar with: blocking 301 views.

Mountain View’s employees do not seem to be in a hurry to go on vacation, after having made several minor updates on the HTML5 player, it is now the turn of the design to enjoy a few changes, notably with the appearance of a new version. More refined style, based on transparency.

It was noted that about three months ago, some had already been able to test this new version in exclusivity using a little trickery. Indeed, it was possible to activate the original design of the player by modifying the cookies of his browser, a method explained in this video.

Youtube Ends Blocking At 301 Views

YouTube takes advantage of this update also to fix the “bug” preventing at 301 views. If you are used to regularly browsing the platform, you probably noticed that the view counter was often stuck at 301 for a few hours before unlocking to display the correct value.

Here is an explanation in the image of the phenomenon and of the way YouTube corrected it:

To sum up, when a video went over the 300-view bar, the meter was blocked, and YouTube then launched a verification process to ensure that the views were acquired naturally. Once this check was complete, the counter was unlocked and the strong opinions counted.

Now, it seems that YouTube has developed an effective method to count the views and filter the fraudulent visualizations at the same time, without interrupting the meter. News that will undoubtedly delight many YouTubers. Now, if you find that your video is not getting any more views, there will be no more bug: it will merely mean that it is no longer watched.

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